What is YouTube Marketing?
YouTube Marketing is the act of promoting business and items on YouTube’s platform, by uploading quality and informative videos on a company’s YouTube channel or using YouTube promotional ads.
It is the most essential tool for businesses, especially for marketing teams. 8 out of 10 web users use YouTube these days.
- After Google YouTube is the most popular and visited website in the World.
- Billions of users log in to YouTube every month.
- People state that videos help them to make the right decisions.
- The number of Small and medium business advertising on YouTube has been doubled over last 2 years.
Why you should do Marketing on YouTube?
YouTube as a marketing platform is growing insanely fast. As you know Vlogs are more effective and powerful compared to blogs. Videos are dominating the world of marketing, if you are not using videos for marketing you might lose with your competitors. YouTube users spend more than 3 billion hours watching videos every month, more than billion video per day. Now you can imagine the power of video.
When you use YouTube or post some valuable and beneficial content, you can then upload the video files to each platform. You can also embed the videos through YouTube into your blog posts which make your blog posts more dynamic and engaging.
YouTube is an opportunity to many small business owners to get more traffic and customers. Only 9-10 % of small businesses are using YouTube for marketing which create less competition for you. So, if you have your small business and want to diversify your traffic source and promote brand you must try marketing on this too. But remember to succeed on YouTube; you need to have marketing Strategy. The ability to make valuable and effective videos and idea about how to optimize your videos around keyword and topics people talk on YouTube.
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