Google AdWords or Facebook Ads which one to choose for your business? As both of them are the biggest players in the market. If you are just a beginner, how can you know which is best for your business?
Nowadays Facebook and Google are not just the social media platform for the people but they are the tech giants. Before people used social media as a means of socialize and making friends and sharing daily stuff with their friends and family. But in these days people are using social media platform for their business.
Before we start, it’s important to remember that each of them has important sub diaries. As when we talk about Facebook, we are also talking about messenger, Instagram and WhatsApp. As talking about Google, it includes YouTube, the second most trafficked site in the world after Google.
What to choose Facebook Ads or Google Adwords?
The given difference between Adwords and Facebook Ads helps you choose the social media platform to advertise your business.
Google Adword is so widely used so Google AdWords is the world’s largest and most famous PPC advertising platform. Other platforms like Bing Ads also work in similar way as Google AdWords.
Google AdWords focuses on the targeting of keyword-based advertisement. People using Google AdWords bid on keyword in search queries entered by Google users. A certain amount of money is charged each time user click on an ad, hence the name “pay per click (PPC) advertising”.
Facebook Ads is the practice of advertising on social networks. Facebook is like Google AdWords where advertisers using both platforms to advertise their business via the internet. Google AdWords helps business find new customer via keyword whereas Facebook ads helps users find new business related to their interest.
Learn more about Facebook Marketing
In simple way the primary difference between Google AdWords and Facebook Ads, AdWords helps you find new customer whereas Facebook Ads helps new customer find you.