When it comes to marketing, Facebook has its own ups and downs. Facebook has become a benchmark for how other social sites run their ad algorithm. It’s too popular to ignore. Facebook marketing isn’t optional because no matter what industry you are in you can post your ads.
What are the Facebook strategy plans?
- Set goals
For any marketing strategy the first step is to set the right goals. The right goal makes you successful in marketing.
- Know your audience on Facebook
Understanding your Facebook audience and what your audience wants. This is important in determining which Facebook marketing strategies you should employ and how.
- Engage with your Audience
Facebook is the social media channel, it is built as the network to converse, discuss and share content. That means conversation or engagement should not be stopped. Facebook is also one of the great places to hold industry chats or discussions. It can be either with a different audience or your own customers.
- Scheduling your Facebook content
Scheduling your posts makes it easier for you to see where gaps are in your posts. Also it saves time.
- Analysis of results
To keep an eye on the metrics in goal setting and analyze the result can be the last step of your strategy.
Is it expensive or how much does it cost to advertise on facebook?
It depends if you are measuring cost per click (CPC) the average costs of advertising on Facebook is about $0.27. But if you are measuring cost per thousand impressions the average cost of advertising on Facebook is about $7.19 CPM (Hootsuite).
It also depends on what type of ads you want for your industry. The costs of Facebook ad influence on different factors like:
- Quality on Ads
- What industry you are from
- Ads objectives
Now you can also understand that Facebook marketing is the best option to promote your business.
- Facebook Privacy
The major disadvantage of Facebook has to do with Facebook Privacy. This also created a lot of buzz due to sudden changes. However, Facebook simplified its privacy settings.
Note: Don’t give out too much of personal information.
- Facebook Fake Profile
There is no limitation of Facebook profiles. This result lots of fake profiles on Facebook. Fake profiles mostly created by stalkers or marketers looking to gain more friends and use it for their own purpose.
- Time Consuming
Time consuming is the one of the major reasons to deactivate or delete Facebook account. Facebook is time consuming because they offer many entertainment application and online games. Apart from games and other application the time-consuming feature is Facebook chat and Facebook video chat.
Note: If you want to take advantage of Facebook then just set you self a time limit. Giving your whole time to Facebook might make you Facebook addict in future days.
As you know you can also promote your brand name through Facebook. Learn how can you build brand on Facebook.